San Francisco Chronicle columnist Jon Carroll had an interesting piece — at least the first half of the column was interesting — in today’s edition.
He takes a look at newspapers and bloggers and the future of journalism. He makes a good point regarding bloggers and online forums and the like.
Bloggers are wonderful at what they do. They have changed the nature of the dialogue, and they have upset the power imbalance between purveyors of data and consumers of data. A few of them (like Josh Marshall at Talking Points Memo) really do reporting. But mostly they aggregate – they put together information gathered from other sources in interesting or amusing ways. They produce opinions that challenge conventional wisdom.
It’s darned bracing, but it’s not the same thing as reporting. In a Chronicle opinion piece on Friday, journalist Dan Reed wrote about the reporting skills of his friend Chauncey Bailey, the Oakland Post editor who was killed last week, probably because he was probing the activities of Your Black Muslim Bakery, an unsavory organization made doubly loathsome by its trading on a wholly imaginary connection with the Nation of Islam and the black power movement.
Asked Reed: “Would bloggers have confronted the Black Muslim Bakery? I don’t think so.” Neither do I.
So, what is the answer? He says it makes sense to have Google — and like companies — purchase newspapers.
Oh, I know a lot of you think Google is the evil empire, but actually Rupert Murdoch is the evil emperor, and he’s buying everything that’s not nailed down. So if the choice is Google or Rupert, I’ll take Google. It doesn’t know anything about the news business and, my guess is, it doesn’t want to know anything about the news business. (Note to Google: It’s actually boring most of the time.) It might let news people run the newspaper, which would be a refreshing change.
It would be, as I see it, sort of like McDonald’s buying a lot of cattle ranches. It would be vertical integration. Google buys the groups that make the news, and then they aggregate the news. They might even assign more stories about complicated issues, because that’s what some people want, and the Lindsay Lohan market is already served.
Plus, they have trainloads of money parked on a siding in Sunnyvale. Open a boxcar; save a newspaper.
Interesting.
For my part, I agree wholeheartedly with his take on bloggers, online forums and the future of journalism.